Two TV Ads for a Ban on All Religion
There’s an Australian series called “The Gruen Transfer”. It’s kind of a comedy show with political context. I can’t really claim to have seen it, as it’s an Australian show and I only get to see snippets on YouTube. However, One of these snippets is what I’d like to share with you today: It’s a segment called “The Pitch”, in which they apparently ask different advertisement agencies to produce TV ads advertising completely unsellable ideas, such as “bring back child labour” or “Let’s Invade New Zealand”. In the end they vote for the best of the submitted ads.
In the following segment, the chosen theme is “Ban All Religion”. Two Agencies took up the challenge, and here is what they came up with. Enjoy!
Personally, I’d vote for the first ad because the second one is based on an argument that has been shown to fail repeatedly. That wars are waged and people are killed in the name of religion is nothing new, it has been pointed out millions of times. The only reaction it gets is “well, that’s just the extremists.” It’s the old and tired the-center-vs-the-fringe-debate, and it’s unlikely to be won by posing the same argument yet another time. The subversive argumentation of the first clip is way more likely to actually change minds, plus it’s not as negative as the second one.
“Religion is bad, let’s do away with it!” puts most people instantly on defense, even if they are not themselves religious. “Religion is outdated, we can do way better than that!” is a message much more likely to open people up to reconsider their views.