Just a Little Common Sense

For a life based on reason, ethics, literature and art.

Two TV Ads for a Ban on All Religion

with 7 comments

There’s an Australian series called “The Gruen Transfer”. It’s kind of a comedy show with political context. I can’t really claim to have seen it, as it’s an Australian show and I only get to see snippets on YouTube. However, One of these snippets is what I’d like to share with you today: It’s a segment called “The Pitch”, in which they apparently ask different advertisement agencies to produce TV ads advertising completely unsellable ideas, such as “bring back child labour” or “Let’s Invade New Zealand”. In the end they vote for the best of the submitted ads.
In the following segment, the chosen theme is “Ban All Religion”. Two Agencies took up the challenge, and here is what they came up with. Enjoy!



Personally, I’d vote for the first ad because the second one is based on an argument that has been shown to fail repeatedly. That wars are waged and people are killed in the name of religion is nothing new, it has been pointed out millions of times. The only reaction it gets is “well, that’s just the extremists.” It’s the old and tired the-center-vs-the-fringe-debate, and it’s unlikely to be won by posing the same argument yet another time. The subversive argumentation of the first clip is way more likely to actually change minds, plus it’s not as negative as the second one.
“Religion is bad, let’s do away with it!” puts most people instantly on defense, even if they are not themselves religious. “Religion is outdated, we can do way better than that!” is a message much more likely to open people up to reconsider their views.

Written by Phil

September 8, 2011 at 00:05

7 Responses

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  1. Thank you for finding this Short Video. I think I’d vote for number one as well. Just seems nicer, a more humanist approach than the blunt faced, your evil approach. And the fact that this has also been done is a round of applause for the Australians. They may have been sent there as convicts by my country, but they sure have a much more logical and liberal country than mine. Thank you for sharing this again.

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    September 21, 2011 at 23:50

    • You’re welcome. :) I posted this because I wanted to comment on it; usually I aim to keep the content of this blog largely original, so I rather rarely share stuff I find elsewhere. If you liked this, however, I suggest you have a look at Just a Little Common Sense on facebook. From now on I’ll be sharing the stuff I find elsewhere on there. I promise it shall be a rich resource soon ;)


      September 26, 2011 at 18:58

  2. Hi, I watch this show every week. It’s a show about advertising and marketing in society. Apparently, unlike other weeks, this ‘The Pitch” idea had to be sent to quite a few advertising agencies because only a few would touch this subject. Sad.


    September 26, 2011 at 10:43

    • Yeah, he mentions that on the side… I found the fact that Ad Agencies would rather promote child labour than a ban of religion quite scary, though not very surprising. Which in and of itself is just… wrong.


      September 26, 2011 at 19:02

  3. Religious fundamentalist and secular fundementalist… two sides of the same coin.


    October 1, 2011 at 21:32

    • Few secularists meet the criteria to qualify as “fundamentalists”. Having confidence in one’s position (and data to back it up, by the way) does not equate to an irrational adherence to a dogmatic doctrine. So no, not the same coin. Not even the same fucking currency.


      October 1, 2011 at 23:38

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