Just a Little Common Sense

For a life based on reason, ethics, literature and art.

Posts Tagged ‘Internet

Rantings About the State of the Movie Industry

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Dear Movie Industry

You’re doing it wrong. Actually you’re doing many things wrong. I’ll address a few of them, in no particular order. I’ll start of with the most obvious point:

  • Management of Cinemas and Movie Theatres

You keep whining about the classic Movie Theatre is dying because of DVD and the evil, evil internet piracy. I disagree. It’s dying because of bad management. You aren’t offering a very decent product – uncomfortable seats, dirty rooms, that loud fucker who won’t shut up. Here’s a list of improvements you might make, so cinema will become a pleasant experience again:

  1. Use your householder’s rights, employ bouncers.
    Cinemas are private property. If somebody misbehaves, throw him out. You’ll lose one customer, but the other 100 guests will be enormously thankful. Who knows, they may even come back for the next movie, rather than staying at home with a DVD where nobody spoils their fun by shouting, throwing popcorn or talking on the phone.
  2. Don’t whine about how DVDs are stealing your business, sell them.
    There is no law that says that you can’t act as a retail business, too. As a cinema you might actually profit from the DVD business, by providing special offers such as giving people who produce a movie ticket on purchase 20% off the DVD for that movie once it comes out. Or give the first 100 buyers a movie poster, rather than throwing them away. You have a lot of possibilities here, be creative.
  3. Provide proper food.
    Is popcorn and nachos the best you can do? Come on. Add a decent (NO FAST FOOD!) restaurant to the theatre, provide the opportunity for a romantic dinner before/after the latest romance. Actually, take a look at ALL the things people tend to do before/after visiting a cinema, and provide those services. Profit from them. Nobody ever said you need to let your customers take their business anywhere else after they finished watching the movie. Provide a bar, make them stay. Them and their money.
  4. How about cinemas for smokers?
    Being a non-smoker, I’d really hate to see that idea being realized, but smokers are an important target group. Make one cinema a dedicated smoking-zone. Sell the tickets for a higher price so you can keep the “silver screen” from becoming a yellow screen, and see the nicotine-addicted part of the audience break out in tears of thankfulness because they can enjoy a movie without having to abstain from smoking an unbearable 110 minutes.
  5. Need more suggestions?
    You have people who get paid to think about stuff like this. Tell them to be creative and don’t let poor student bloggers do their homework for them.

Read the rest of this entry »

Written by Phil

June 23, 2010 at 08:06

Friday Fun Fact #2

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Second episode of random, mindboggling numbers.

If Facebook were a country it would be the world’s 3rd largest by population, ahead of the United States and only behind China and India. (via socialnomics.net)

Also: Social networking has overtaken porn as the #1 activity on the net.

Written by Phil

May 21, 2010 at 19:10

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